Sam White: The importance of psychology in Insurance

15 mins 58 secs

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In January 2022, Sam White fired herself as CEO of Freedom Services Group to replace herself with an organisational psychologist. Six months on, she speaks to Insure TV about the impact of that decision as well as the importance of psychology in insurance. We cover:

  • Why psychology is at the heart of business
  • How 'playing psychology games' reduces productivity within financial services
  • The cultural factors that need to exist for a four-day week to be a success
  • Challenging what 'productivity' means in the workplace


  • Sam White, Chair of Freedom Services Group and CEO of Stella Insurance


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