With cost challenges, shifting regulation and accelerating technological innovation, it’s a defining period for UK insurance brokers. In this latest Leadership Insights interview, Michael Yabantu, MD of Aviva Mid‑Market explores why nearly 9 in 10 brokers now see strong local insurer relationships as essential — and how Aviva’s ‘on‑the‑road’ commitment is strengthening regional partnerships and helping brokers stay competitive in an ever-changing market.