What should professional insurance marketers prioritise in 2026? Nick Hall, head of marketing for WTW’s risk and broking division, argues that genuine alignment with business growth now eclipses surface-level digital metrics. he outlines how marketing must evolve from creating content to driving pipeline, integrating sales, and leveraging technology for targeted personalisation. Nick offers practical advice on adapting team skills, balancing industry expertise with fresh perspectives, and protecting brand trust in an AI-saturated landscape.

Chapters

• 01:27 Client Relationships and Team Expertise
• 07:20 The Role and Challenges of Digital Marketing
• 14:54 The Future of Marketing and AI