Enhancing the customer journey through strategic partnerships with Michelle Taylor

In this episode of MGAA Conversations, host Mike Keating interviews Michelle Taylor, Director of Strategic Accounts at Aviva. Michelle discusses her role in maintaining and expanding strategic relationships, her transition back to Aviva from Zurich, and the changing landscape within the organisation. 

She highlights the importance of responsiveness, visibility, and execution in delivering excellent broker service. Additionally, Michelle touches on the evolving market dynamics involving MGAs, their growing significance, and the need for collaboration to enhance service delivery. She also shares valuable advice for women in the insurance industry, emphasising the importance of building a network, being authentic, and continuously learning.